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5 Affordable TikTok-Approved Skincare Brands

TikTok used to be synonymous with the sound a clock makes, but it now represents the popular app where millions share short videos. It can get challenging trying to discern online sponsored ads from authentic recommendations. Nonetheless, TikTok serves as a haven for the skincare-conscious to receive easily accessible yet genuine product recommendations from anyone.

For many consumers spending copious amounts of money on skincare products isn’t feasible or sustainable. A multitude of TikTok users tested skincare products and shared their experiences. We’ve compiled the most popular TikTok skincare brands that offer high-quality ingredients such as brightening niacinamide and hydrating hyaluronic acid without the traditional retail markup. You can go for the glow while saving your dough.

The Ordinary
Price Range: $3.95-$28.90
Best-sellers: Niacinamide 10% + Zinc 1%, AHA 30% + BHA 2% Peeling Solution, and Hyaluronic Acid 2% + B5

The Ordinary by Deciem, a self-proclaimed abnormal beauty company, dares to challenge the notion that quality is defined by price point. The skincare brand focuses on quality ingredients, such as niacinamide and alpha hydroxy acids. Its vegan and cruelty-free Hyaluronic Acid 2% + B5 concentrate has won an Allure best of beauty award and is clinically formulated for all skin types. The best part? It’s only $6.80.

The INKEY List
Price Range: $4.99-$34.99
Best-sellers: Oat Cleansing Balm, Hyaluronic Acid Serum, and the Caffeine Eye Cream

The INKEY List was founded in 2018 with the goal to empower individuals to make the right decisions when it comes to the beauty industry. The company’s commitment to transparency is evident with its inclusion of active percentages on products and a team of skincare experts who are available 24/7. The skincare brand is currently utilizing 74% recyclable packaging, with hopes of being 100% recyclable by the first quarter of 2022. The INKEY List understands that everyone’s skin is different and allows you to build a customized recipe on its website. Give yourself a luxurious experience without the high price tag with their gentle Oat Cleansing Balm.

CeraVe
Price Range: $4.99-$24.99
Best-sellers: Hydrating Facial Cleanser, Ultra-Light Moisturizing Lotion SPF 30, and the Daily Moisturizing Lotion

Shop skincare developed by professional dermatologists with CeraVe. The brand includes ceramides, which help form the skin’s barrier and retain moisture, in all their product offerings. Their expansive skincare range has something for everyone, whether you have dry or oily skin. Shop their gentle cleanser and ultra-light SPF moisturizer for high-quality skincare staples.

Versed
Price Range: $7.99-$21.99
Best-sellers: Day Dissolve Cleansing Balm, Dew Point Moisturizing Gel-Cream, and the Guards Up Daily Mineral Sunscreen Broad Spectrum SPF 35

Pick up Versed skincare on your next Target run or online shopping session because its clean yet highly effective products are flying off the shelves. Cruelty-free and vegan, Versed skincare products are formulated with nourishing ingredients like green tea extract and moringa seed extract. The chic skincare brand’s cleansing balm is guaranteed to gently dissolve the most long-lasting makeup.

Good Molecules
Price Range: $6-$18
Best-sellers: Instant Cleansing Balm, Niacinamide Brightening Toner, and the Overnight Exfoliating Treatment

Founded by a team of beauty industry veterans, Good Molecules creates skincare with best-in-class ingredients such as nourishing seabuckthorn oil and brightening licorice root extract. The relatively new skincare brand works with top labs to provide products that target skin concerns like acne, redness, and hyperpigmentation. Try their overnight exfoliating treatment to instantly rejuvenate your skin with exceptional radiance.