All posts tagged: vlogger

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

Photo by Erica Livoti

Deepica Mutyala: How a Red Lipstick Launched a Career

We all know lipsticks can change moods, but who knew it could be the start of a new career? That’s how it all began for beauty vlogger and on-air beauty expert, Deepica Mutyala. Growing up in Texas to a family married to the medical industry, Mutyala pursued her passion in the beauty industry. Attending the business school at the University of Texas, Mutyala majored in marketing to help her gain insight into pursuing this as a career path into beauty. With an internship at L’Oreal USA under her belt, a move to New York City, and finally a job at Birchbox, it wasn’t all rainbow and sprinkles in her journey but she made her dreams a reality. Her YouTube video on “How to Cover Dark Under Eye Circles” using red lipstick created a new beauty (and life) hack for those struggling with discoloration of any sort. It seems as though overnight Mutyala was reaching millions of viewers each and every day teaching them about current beauty trends and other beauty hacks through various media outlets, …