All posts tagged: Raye Boyce

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

ItsMyRayeRaye; Genuinely Stylish

Our generation has a massive love for sharing our creativity online, and Raye Boyce from the popular YouTube beauty vlog ItsMyRayeRaye shows us the path to success and staying humble. With over 540,000 subscribers, Raye has captured the hearts of die-hard makeup fanatics to your everyday gals. She recently collaborated with Blogger Box Beauty, for anyone who wants to rock the perfect ItsMyRayeRaye look. With this collaboration, you can grab it next season or style things up with the Jordan Lip Pencil, which Raye gushes is her favorite application in the box. “It’s so cool because unlike other boxes, there is no subscription service,” brags Raye. After sharing and collecting some of her favorite beauty tips on Tumblr, she was encouraged by her followers to begin vlogging. As a fresh face and dynamically trendsetting businesswoman, Raye strived to chat up affordable makeup products and easy access to all her fans. “I first started [to post] random videos with no schedule. I just winged it,” she said. Quickly garnering attention from companies and being recognized on the busy streets of …