All posts tagged: photography

Travel & Style with Elle-May Leckenby

We are always on a mission to curate the best of the best in style, culture, and inspiration. Elle-May Leckenby, a lifestyle influencer and period-drama lover, is our latest obsession. The 22-year-old Australian native has the carefree demeanor of an artist and radiates total humility in style. Although she described her fashion sense as flowy and chill, a statement of elegant boho comes to the tip of our tongues. Her laid-back daily schedule is complemented with bike rides, dips in sunny waters off the coast, and rounds of artistic ventures. We took some time to catch-up with the trendsetter who is quick to mention painting as a possible new hobby. YHM: Have you ever traveled outside of Australia and did it have any cultural impact on you? EL: Oh goodness yes! I have been so fortunate to have traveled to many lands. I went to Africa when I was 17 and recently Samoa last year. Both of these cultures were the most different I had experienced. I guess getting out of your comfort zone while …

Natasha Janardan: Breaking Stereotypes in the Creative Industry

Photographer, Natasha Janardan, is quite the artist with her mellow attitude on-set which allows her models to relax and get imaginative. However, she understands the determination needed to survive this crazy and sometimes ego-driven industry. Janardan expresses in her interview with us that she educates others, specifically women, about the hardships of the creative industry. YHM: What drew you to photography and how did you get started? Natasha Janardan: I have always been interested in taking pictures. I really enjoy the way photos can look really different in camera than what people see with the naked eye. When I first started out I really enjoyed taking macro nature photography. Ever since the 5th grade I had a camera attached to my hip so I don’t really remember how I got really into photography. All I knew was that I liked how fast digital photography was and how editing can completely change the mood of the picture. YHM: What would you say is your unique touch that makes your body of work different from other photographers? …

Aralí West; A Creative Genius & Her Adventures

What’s your niche? What is the one thing that anyone and everyone comes to you for advice on? Southern Californian, Aralí West has found her calling in not one, but three creative mediums. The most interesting thing about being an artist is the versatility that comes with expressing yourself. West’s creative skills stemmed from a hobby to a business of photography, graphic design, and fashion. After studying journalism at Azusa Pacific University, West went back to earn a second degree in graphic design from the Fashion Institute of Design & Merchandising. Her magazine experience on-campus helped her devolve a love for more hands-on creativity versus the writing route. While beefing up on her design skills, she then picked up photography from a Los Angeles friend in-tune with the fashion industry. Most, if not all artists have a unique entrepreneurial flare about them. They have to brand themselves and make their passion, and talents evolve naturally. In January 2014, she and Jonathan West, her husband founded West Clove, a modernistic and elegant jewelry brand. West approached her …

A Long Overdue Video…Because We Love You!

How long have you been reading YHM Magazine? If you’ve been skimming through our features and reposting photos from our look book since 2012 then the faces in this video will definitely ring a bell. YHM Scenes is all about chatting up what’s going on with Team YHM and just about any BTS footage we can share with you all. Back in 2012 our models roamed through a super vintage thrift store and had a ball! The video was shot by the talented and stylish Jen Hsieh. Be sure to drop a comment below and let us know what you think! Founder, Yegide Matthews Photo: YHM Magazine Archive

Crew Love Apparel; Fashion, Hard Work, & the Voyage

Angel Tavarez and Raymond Croft both show no fear when it comes to expressing their love for both fashion and life. The two college friends combined their passions for all things unique and urban to create their thriving clothing line, Crew Love Apparel. Having only started 10 months ago, in April 2012, these two unquestionably stylish men put in incredible amounts of hard work to achieve their mutual dream of being successful designers. YHM wanted to find out where Angel and Ray are on their path to changing the fashion world and how they got there. YHM: Explain to us the process of creating Crew Love. What made you start designing? Angel Tavarez: I met my co-founder, Ray, through the EOF program (Educational Opportunity Fund) at Rutgers. We were just two guys interested in dressing up and looking good. I was in a couple of fashion shows, and I realized I really liked the idea of wearing nice clothes. Ray and I found a love for shopping in thrift stores. People started asking where we …