All posts tagged: Mimu Maxi

Blogger & the Brand; A How-To Guide for Success

In a world where lighting is everything and #bossbabe has become a slogan for successful women, there is clearly an overwhelming magnet for perfection like never before. Although I would like to strive for perfection, rainy nights, New York Fashion Week and the MTA train system don’t exactly mix well together. Stepping off the platform in the West Village and into the sleek ambiance of SUSHISAMBA, an upscale restaurant that serves a blend of Japanese and Brazilian cuisine, was every blogger’s dream networking event. Marcus Campbell, the founder of Ombre Digital, a fashion marketing agency, greeted me to the company’s first Blogger and the Brand showcase. The event’s line-up consisted of some major networking opportunities for influencers to get face time with brands which in a nutshell equals possible profit for both parties. Dishing out advice and a helpful roadmap towards success were panelists Christina Ferrari, Christine Bibbo Herr of NYC Pretty, and Kim Westwood of Shopping Links. Campbell took some time to guide us through his company’s first blogger event and what to expect …

MIMU MAXI: Finding Style in Modesty

In a time where people on television and in magazines are often overly exposed, it comes as a refresher to see people covering up rather than dressing down. Mimi Hecht and Mushky Notik, two sisters-in-law, have made that easier with their modest and stylish fashion company, MIMU MAXI “I think the notion of modest fashion is the idea of modesty not being about hiding yourself but about empowering yourself and not about having to give into society’s standard of what’s fashionable,” says Hecht. In August of 2013, after being dissatisfied with the clothing available to fit their Orthodox Jewish standards of modesty – covered collarbones, elbows and knees – the two Brooklyn-based designers put their idea of clothing that is both modest and fashionable into action. The name MIMU MAXI is a combination of the first two letters of both of their names and maxi from a maxi skirt; which was their first design. But now the name means something different to them. “We’re not just doing maxi skirts anymore. Our overall collection incorporates tops, skirts …