All posts tagged: makeup

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

MonicaStyle Muse: Be True, Be You

“Be yourself.” A simple, but often complex piece of advice that everyone has heard at least once in his or her lifetime. But what does that really mean? For Monica Veloz, the beautiful mastermind behind MonicaStyle Muse on YouTube, this means coming to terms with being black and Dominican. In one of her most popular videos on her channel titled, “I Am Too Dark to Be Dominican,” Monica educates her following about the emotional realities of giving into the world’s cultural and racial stereotypes and how she decided to brush off the haters and embrace her heritage. The bomb fashion and beauty vlogger from Bushwick, Brooklyn became motivated to start her channel when she realized that she wanted to turn on the television and watch more people who looked like her: dark-skinned Dominicans. “I used to look up Afro-Latinas and would never see myself and assumed people would just know that we existed,” Monica tells us. “It’s important to start educating people and to let people know that black people speak Spanish and so many …

6 Last Minute Beauty Tips for New Year’s Eve

2016 can safely be deemed the year of the glow up where extreme highlighting, galaxy makeup, and more was never crossing the line. As the New Year quickly approaches, will we leave the glow up behind as a fad in 2016? Glowing was NEVER a trend to ditch, especially on the night of New Year’s Eve! In memory of the great trends that graced us in 2016, here are 5 ways you can continue to glow and sparkle into the New Year. Starting with our absolute favorite of the year. #1. THE HIGHLIGHT Jackie Aina, a YouTube beauty vlogger, listed highlighting as the trend to not keep in 2017 in her Trends We’re Ditching in 2017 video. We’d like to respectfully oppose as we admire the subtle highlight on Jasmine Tookes, a Victoria’s Secret model. #2. GLITTER ON THE EYES Whether you rock it on your entire lid, the inner corners, or on your wing, there are many ways to add glitter to your eyes to give it the right pop. Of course, if glitter on your eyes is too …

Ballin’ On A Budget: Back-to-School Beauty Starter Kit

Whether you’ve just finished buying all your school supplies and dorm essentials or you’re just trying to get the basics for your makeup bag, buying quality beauty products shouldn’t have to be a hassle on your bank account. With the listed products below, your pockets will be thanking you! Skin Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, $6-9 (Walmart): This scrub does wonders exfoliating dead skin and combating acne at the same time. There’s a reason why it was named Allure Magazine’s Editors’ Choice. Cetaphil Moisturizing Lotion, $9-14 (Drugstore.com): This lotion is committed to its advertisements. It truly moisturizes and it is great for those with sensitive skin. Ponds Clarant B3 Dark Spot Correcting Cream, $8-12 (Walmart): Within 3 weeks of use, you will see your dark spots start to disappear. This bottle is magic! You can also use it in place of your regular moisturizer because it’s just that good. There’s a cream for each skin type that will last practically a lifetime, seriously 😛! Freeman Feeling Beautiful Dead Sea Minerals Anti-Stress Mask, $4 …

ItsMyRayeRaye; Genuinely Stylish

Our generation has a massive love for sharing our creativity online, and Raye Boyce from the popular YouTube beauty vlog ItsMyRayeRaye shows us the path to success and staying humble. With over 540,000 subscribers, Raye has captured the hearts of die-hard makeup fanatics to your everyday gals. She recently collaborated with Blogger Box Beauty, for anyone who wants to rock the perfect ItsMyRayeRaye look. With this collaboration, you can grab it next season or style things up with the Jordan Lip Pencil, which Raye gushes is her favorite application in the box. “It’s so cool because unlike other boxes, there is no subscription service,” brags Raye. After sharing and collecting some of her favorite beauty tips on Tumblr, she was encouraged by her followers to begin vlogging. As a fresh face and dynamically trendsetting businesswoman, Raye strived to chat up affordable makeup products and easy access to all her fans. “I first started [to post] random videos with no schedule. I just winged it,” she said. Quickly garnering attention from companies and being recognized on the busy streets of …

You Glow Girl; Get Sun-kissed Skin in Time for Spring

With spring arriving just around the corner, it’s time to try out some of the season’s hottest makeup trends. Some of our favorite trends include soft berry lips, bright orange-red lipstick and sun-kissed, glowing skin. To create a healthy glow from within, brush a little bit of bronzer to the hollow of your cheeks and around your face in a “3” shape. Bronzer brings warmth to your face and immediately awakens dull looking skin. Sometimes we need a little help during the winter months considering the sun likes to make special appearances. If you’re looking for an affordable bronzer from the drugstore, try the e.l.f Studio Bronzer, $3 or Milani Baked Bronzer Press Powder, $8.49. If you want something a little higher end, go for the NARS Matte Multiple in Vientiane, $39. By Sarah Jaihe Lee