All posts tagged: influencer

Ana Laura Gives Us Glam-Casual For Fall Fashion

Autumn is a complete game-changer in the fashion world. Whether you’re a fashion guru like Ana Laura, the curvaceous plus-size model in our 2018 Influencer Look Book, or you’re a laid back type of gal autumn is all about transition. We know a thing or two about layering our favorite summer pieces, diving into darker hues, plotting holiday looks, and just leaving the house in the most comfortable pieces in our closet. Our annual look book collection covers just that. First up in our look book series is Ana. Our girl models a glam yet casual look that can take you right into the holiday season. Ana’s sheer and fringe black top tucks away in a sleek burgundy leather skirt. She finishes off her look with simple black low-heeled boots and a fun “taxi” inspired purse. We love Ana’s take on fall colors. Mix up your take on her chic pencil skirt with looks from Ann Taylor, Reiss, and Altuzarra. Her fringe top most definitely screams holiday parties. Shein, H & M, and Norma Kamali have …

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

Travel & Style with Elle-May Leckenby

We are always on a mission to curate the best of the best in style, culture, and inspiration. Elle-May Leckenby, a lifestyle influencer and period-drama lover, is our latest obsession. The 22-year-old Australian native has the carefree demeanor of an artist and radiates total humility in style. Although she described her fashion sense as flowy and chill, a statement of elegant boho comes to the tip of our tongues. Her laid-back daily schedule is complemented with bike rides, dips in sunny waters off the coast, and rounds of artistic ventures. We took some time to catch-up with the trendsetter who is quick to mention painting as a possible new hobby. YHM: Have you ever traveled outside of Australia and did it have any cultural impact on you? EL: Oh goodness yes! I have been so fortunate to have traveled to many lands. I went to Africa when I was 17 and recently Samoa last year. Both of these cultures were the most different I had experienced. I guess getting out of your comfort zone while …