All posts tagged: fashion

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

MonicaStyle Muse: Be True, Be You

“Be yourself.” A simple, but often complex piece of advice that everyone has heard at least once in his or her lifetime. But what does that really mean? For Monica Veloz, the beautiful mastermind behind MonicaStyle Muse on YouTube, this means coming to terms with being black and Dominican. In one of her most popular videos on her channel titled, “I Am Too Dark to Be Dominican,” Monica educates her following about the emotional realities of giving into the world’s cultural and racial stereotypes and how she decided to brush off the haters and embrace her heritage. The bomb fashion and beauty vlogger from Bushwick, Brooklyn became motivated to start her channel when she realized that she wanted to turn on the television and watch more people who looked like her: dark-skinned Dominicans. “I used to look up Afro-Latinas and would never see myself and assumed people would just know that we existed,” Monica tells us. “It’s important to start educating people and to let people know that black people speak Spanish and so many …

A Very Colorful Oasis: Leanne Marshall Spring/Summer 2018

Leanne Marshall’s Spring/Summer 2018 collection was like having a taste of the rainbow—in a magical way—from head-to-toe. Our team walked through buzzing corridors and dressing rooms to get a glimpse of Leanne’s latest collection before her big show. I remember hearing one of her makeup artists saying, “Think of the perfect sunset.” As I got closer to the models’ adorned faces I saw just how detail-oriented the MUAs were about Leanne’s vision. The models’ eyelids danced with the perfect blood orange palette that faded into a tropical yellow accent. Before heading out from backstage, we were able to watch the model’s runway walk through, witness the designer adding final touches to her garments and get an exclusive interview with her as well. Sitting front row –and loving every second of it—I was so grateful to experience Leanne’s S/S 2018 ready-to-wear collection. One thing that caught my eyes was the different body sizes Leanne used as her collection’s muse. #bodypositive Right away I could tell that using a diverse range of shapes, sizes and skin tones was …

The Louis Reign brings you navy, white, and a dash of vintage blue

Summer calls for bright colors, winter calls for dark colors, and fall calls for a mix. Sometimes finding the perfect fall color balance is a challenge, but Christine of Louis Reign has autumn style on lock as she posed for our 2017 Blogger Look Book, again. Our look book features Christine in a fun ensemble from head-to-toe. She pairs a turtleneck, no-sleeved top with long navy, pinstriped pants. She finishes the outfit with a jacket, a golden watch, a cross body pocketbook, and black leather ankle boots. Perfect for the changing weather of fall! This season each day’s weather forecast is a surprise, one day it is hot one day it is cold. This outfit is versatile. Just take off the jacket, and the outfit still works for a warmer fall day. Switch out the jacket for a blazer and head over to your next business meeting. Have a short amount of time to get prepared for a night out? Swap the ankle boots for stilettos, and you are ready to go! This look is like a chameleon; it is …

Chillen with Chi; Your Guide to Bright Colors in Fall

When you think of fall fashion, bright pink probably isn’t a color that crosses your mind. However, a chunky sweater most likely will. Bright colors are unexpected during the autumn season, but they are not stopping style blogger and beauty queen Chinyere Adogu of Chillen with Chi from wearing over-sized sweaters that are simply ideal for the cold weather. For our latest Look Book feature, Adogu pairs a candy pink, cable knit sweater with a glossy, leather skirt. The mix of fabrics creates a fashion-forward outfit—who cares what the season is! The raven colored mini skirt makes the cozy sweater pop even more. Adogu explains that she loves experimenting with color. “My style is effortlessly chic! I love colors! Color-blocking, mixing prints, a pop of color or the same color head-to-toe.” Her off the shoulder top plus the geometric mini skirt definitely pushes the boundaries of fall fashion yet makes total sense. Her look is easily a summer to fall transition piece. Complementing her outfit is her choices in accessories; a brightly colored matching pink …