All posts tagged: blogger

The Louis Reign Takeover & Why Plaid is a Timeless Fashion Statement

As Cher Horowitz would say, “You see how picky I am about my shoes, and those only go on my feet.” If Clueless took place in 2017 in New York City, then this outfit would have been Cher’s iconic, yellow plaid skirt-suit ensemble. This look has transcended along the ages. Plaid never goes out of style, and neither does our Look Book! Christine Louis of the trendy fashion and art blog Louis Reign shared with us her style philosophy on the set of our autumn photo shoot collaboration. “My style is edgy with a twist. I love neutral colors and mixing vintage pieces with luxury pieces.” Her outfit screams just that. Contrasting red, dark blue, green, and black created a bold color palette; a color palette that is still dark enough to wear during the fall. While mixing a Prada cross-body bag with a plaid skirt allows for a mixing of luxury and the 90’s vintage-inspired pieces. We love her contrasting muted olive-green fedora hat. Christine mixes yet totally achieves a match-worthy ensemble with the …

A Talk with Paxyshia Yang: Fashion Trends and Shopping For Your Figure

Fashion blogging is an art and something that takes talent and ingenuity, but most of all, style. Paxyshia Yang is the clever brains behind a budding YouTube channel and Instagram. Yang has been perfecting and sharing her personal style with the world since she was in high school. The Minnesota native tells us who inspires her and how her style has evolved over time. YHM: Who are your style muses and inspirations? Paxyshia Yang: I always said Rihanna was one of my style icons. The things she wears are overwhelmingly cool. Also, Shay Mitchell and Karreuche Tran; what they wear are new and trendy and what’s happening right now. YHM: Can you condense your style in three words? PY: Affordable because of how I grew up and where I’m at right now; comfortable and current. Those are three really important words to [my style.] YHM: Do you face any struggles shopping for your fashion taste? PY: Yes; I think because I am a plus-size blogger. It’s hard to find clothes for myself that aren’t expensive. …

Photo by Erica Livoti

Deepica Mutyala: How a Red Lipstick Launched a Career

We all know lipsticks can change moods, but who knew it could be the start of a new career? That’s how it all began for beauty vlogger and on-air beauty expert, Deepica Mutyala. Growing up in Texas to a family married to the medical industry, Mutyala pursued her passion in the beauty industry. Attending the business school at the University of Texas, Mutyala majored in marketing to help her gain insight into pursuing this as a career path into beauty. With an internship at L’Oreal USA under her belt, a move to New York City, and finally a job at Birchbox, it wasn’t all rainbow and sprinkles in her journey but she made her dreams a reality. Her YouTube video on “How to Cover Dark Under Eye Circles” using red lipstick created a new beauty (and life) hack for those struggling with discoloration of any sort. It seems as though overnight Mutyala was reaching millions of viewers each and every day teaching them about current beauty trends and other beauty hacks through various media outlets, …

La Selma Style: Chic, Bold, & Sophisticated

“Chic, bold, and sophisticated,” this is how Selma Ali of La Selma Style describes her personal style. In YHM’s Fall 2016 Look Book, Ali sports a simple white V-neck tee. She compensates by directing all the attention to her dazzling metallic skirt, which goes well below her knees for cooler weather. On her feet, Ali rocks a pair of fluorescent yellow t-strapped, bow heels. She accessorizes with aviator shades, a large black clutch, and a silver triple-collar necklace which matches with her skirt perfectly. While autumn is all about deep, dark transitional colors–Ali puts a pleasant twist on the norm with her bold heels. Easily recreated, you can purchase a plain white V-neck tee just about anywhere, and your own long metallic skirt at stores like American Apparel and H&M. You can even swap the yellow heels with a different fluorescent color, like these. By Sunny Tsao | Photography by Nicholas Perrone

Simply Audree Kate: Earthed Denim

New York City-based blogger, Audree Kate, otherwise known as Simply Audree Kate, dresses up for our Fall 2016 Look Book! Audree’s sun-kissed highlights and contagious smile are  just two of the reasons she’s featured in this year’s summer to fall style transition. The budding stylist’s unique take on her personal style is the third. “A mix between your grandmother’s vintage floral couch and a rock concert. It’s feminine yet edgy, and has a vintage twist,” mentions Audree. She paired her classic denim jacket with a long sleeve pinstripe button down. The sleeves of the button down are rolled over to the cuffs of the denim jacket, giving the look an urban flare and seriousness while still being laid back. The tiered and velvet skirt is the perfect shade for fall: olive green. The subtle hue blends with all the colors that come with autumn. She doesn’t let the earth tones stop there; Audree dons a pair of cognac colored mules. She finishes her outfit off with sunglasses and a dazzling gold statement necklace. We’ve got three more look book features to add …

AbstractSmile: Bold Lips, Mom Jeans and a Bomber Jacket 

Stephanie Campian, better known by her blog name, ABSTRACTSMILE fronts YHM’s fall 2016 Look Book in her new obsession, the bomber jacket. Campian’s look screams “edge” with her black leather choker and black heel booties! She keeps it simple beneath the bomber with a basic silk camisole and mom jeans. The dark shades accommodate the season’s ambiance and color scheme. Bomber jackets are great for the transition to fall because, unlike a parka, it accommodates this period where you leave in the morning and it’s frigid; but by the time you leave school or work, it’s smoldering hot out. She throws on a black leather messenger with iron-ons for an added retro feel. The iron-ons give the pack a thrift shop look. The cat-eye sunglasses takes care of the rest alongside the bold red lip splashed against the demure canvas. By Sunny Tsao | Photography: Nicholas Perrone