All posts tagged: Beauty Book

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

6 Last Minute Beauty Tips for New Year’s Eve

2016 can safely be deemed the year of the glow up where extreme highlighting, galaxy makeup, and more was never crossing the line. As the New Year quickly approaches, will we leave the glow up behind as a fad in 2016? Glowing was NEVER a trend to ditch, especially on the night of New Year’s Eve! In memory of the great trends that graced us in 2016, here are 5 ways you can continue to glow and sparkle into the New Year. Starting with our absolute favorite of the year. #1. THE HIGHLIGHT Jackie Aina, a YouTube beauty vlogger, listed highlighting as the trend to not keep in 2017 in her Trends We’re Ditching in 2017 video. We’d like to respectfully oppose as we admire the subtle highlight on Jasmine Tookes, a Victoria’s Secret model. #2. GLITTER ON THE EYES Whether you rock it on your entire lid, the inner corners, or on your wing, there are many ways to add glitter to your eyes to give it the right pop. Of course, if glitter on your eyes is too …

12 Summer Nail Trends You’ll Love

If you’re like us, you’re still going crazy over a good #ManicureMonday post on Instagram. Guess what? It’s never too late to get prim and proper nails for your summer outings. Stop playing catch up and try one of these summer trends for your next brunch date or island getaway. First up, the shimmer and metallic trend. Rock one of these edgy yet subtle hues for a kickass punch to a chill pool party. Marc Jacobs’s Le Charm has a high-shine rose copper finish that people can’t help but compliment. Keep things classic with warm and feminine tones like NARS’ Trouville polish. This lacquer could not scream ‘perfect baby pink’ any louder. Need a break from all the tropical hues? Dive into a cool and mellow effect with Essie’s lilac wonder polish ‘Full Steam Ahead’ or OPI’s cloud blue polish. What’s your favorite summer beauty trend so far?   By Leslie Tanner | Illustration: YHM Magazine Archive; Product Photo: Brand/Company’s Photo

Is No Makeup the New Beauty Trend?

Today many women are leaving their lip liners and mascaras at home to achieve a more natural look. Less beauty coverage on the face is becoming a trendy and appealing approach. But, that did not stop Kylie Jenner’s much-anticipated-and-pricey Lip Kit to cause an overwhelming praise to those obsessed with wearing a lipstick in a nude shade. That’s still consider a natural look right? Are young women following beauty trends by going out barefaced or is it a matter of convenience? There is no doubt it can be an easy and quick routine to rinse, lather, and be on your way in the morning, but how much effort are young women putting into a healthy glow? We asked three ladies about their beauty history and keeping things natural: Samantha, 21 I love the natural look. I’ve never been a big fan of wearing a whole bunch of makeup. Usually I wear foundation and concealer before starting my day. But I never felt like I was following a beauty trend or doing it to impress anyone. I spend most of my days going to class and …

Ballin’ On A Budget: Back-to-School Beauty Starter Kit

Whether you’ve just finished buying all your school supplies and dorm essentials or you’re just trying to get the basics for your makeup bag, buying quality beauty products shouldn’t have to be a hassle on your bank account. With the listed products below, your pockets will be thanking you! Skin Neutrogena Oil-Free Acne Stress Control Power-Clear Scrub, $6-9 (Walmart): This scrub does wonders exfoliating dead skin and combating acne at the same time. There’s a reason why it was named Allure Magazine’s Editors’ Choice. Cetaphil Moisturizing Lotion, $9-14 (Drugstore.com): This lotion is committed to its advertisements. It truly moisturizes and it is great for those with sensitive skin. Ponds Clarant B3 Dark Spot Correcting Cream, $8-12 (Walmart): Within 3 weeks of use, you will see your dark spots start to disappear. This bottle is magic! You can also use it in place of your regular moisturizer because it’s just that good. There’s a cream for each skin type that will last practically a lifetime, seriously 😛! Freeman Feeling Beautiful Dead Sea Minerals Anti-Stress Mask, $4 …

Fifty Shades Of Gray (I Swear It’s Not What You Think!)

Whoever said gray hair is only for grannies was sadly mistaken! Some celebrities may have hopped on the gray hair trend a bit early like Sevyn Streeter, Rihanna, Pink, and Ellie Goulding. But one of our favorite models, Jourdan Dunn, has proved that gray hair is definitely in style for summer 2015, when she previewed her newly colored hair for Coachella on her Instagram account. Here are four ways to dye your hair gray without resembling Cruella De Vil (yikes!) Silver Hair Goddess Add Some Pastel The Good Old Ombre Go for a Bolder and Darker look No matter how you choose to do it, gray hair is here to stay for a while. You can wear it short, long, straight, curly, braided or twisted up, bantu knot it, whatever suits your style. To help out with the dyeing process, Refinery29 made a how-to guide on going gray. Go check it out! Now that you can stylishly twin it with granny this summer, check out the different styles and share your favorite in the comments below! By Sherdrain Johnson …