All posts tagged: bakery

The Woman Behind Crave.it; New York City’s Authentic Italian Café

Starting your own business isn’t easy. Starting your own business in a foreign country is a whole different ball park. Yegide Matthews, Creative Director, and I had the opportunity to sit down with Selvaggia Pizzetti, owner of Crave.it in New York City. We learned how she managed to create a successful business in one of the toughest cities in the world. Crave.it is a contemporary gelato-café, Italian bakery, and lounge. They serve gelato, specialty coffee drinks, Italian pastries, and savory dishes. Selvaggia and her team were kind enough to let us take a few treats home and try a few dishes off their menu after the interview. The food was displayed so beautifully and Crave.it clearly understands the concept: You eat with your eyes first.  YHM: The previous general manager pointed out that there are differences between Italian pastries and other countries’ pastries. What are some of the major differences? Selvaggia Pizzetti: Italian pastries are not too sweet. There is a very little amount of butter used so they’re very light. They usually use very old fashion ingredients. With Italian …