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Editor’s Letter

Spring/Summer 2019 | #YHMGoGetter

The idea of girl power is to instill a sense of confidence, intellect, pride, and joy in young girls that will continue throughout womanhood. My mother did an amazing job of that in me. Her mother did the same for her and her sisters. The women in my family are passionately independent, go-getters. This perspective of girl power fuels my reason for pushing YHM forward.

I refer to YHM as many things: a side hustle, a small business, a hobby, and a passion project. Whatever the definition, I hope to continue telling stories about women, individuals, and brands empowering the next generation of female entrepreneurs, trendsetters, scholars, policymakers, and more! From #BlackGirlMagic to #BossBabe, we can all get our girl power fix by tapping on a few hashtags.

Team YHM is here for all of it, and we hope to connect women in conversation and action. We love celebrating confident, intellectual, and joyous girl power moments. We take pride in that. So let’s all share those empowering moments on social media while using the hashtag #YHMGoGetter as our mantra. Plus, check out our girl power playlist on Spotify for a little motivation.

Until next time,
Yegide Matthews

It’s Time to Step Up Your Skincare Regimen

As a little girl, I remember my mother teaching me the importance of a good skincare routine. I grew up using Noxzema’s deep cleansing cream and any lotion that was in the apartment. For a long time, I focused my skincare regimen on my face. I didn’t share my beauty products with friends, no one was allowed to touch my face, I didn’t pop blemishes in fear of a scar, and I washed my face in the morning and at night. I was serious about having a fresh face.

I still am, however, as I got older I expanded my focus to my entire body beyond using a flower-scented bath wash and Palmer’s Cocoa Butter lotion. After my Noxzema phase—I still love them—I transitioned into all things Neutrogena. These drugstore brands worked perfectly for my skin and budget.

Our digital magazine is all about the everyday woman, and we want to stay true to that. I asked my editors to share their favorite skincare products, and they didn’t hesitate to chat up their tried-and-true favorites. We’re continuously fine-tuning our skincare regimen, especially as we get older in search of the best age-defying eye serum or toner. We mix-and-match drugstore products with higher priced items, and that’s what you’ll find here. In the beauty of sharing, tell us about your skincare routine using the hashtag #yhmbeautybook on social media.




Face lotions

Lip care

Body care

Feature photo: Madison Inouye / Product photos: courtesy of brands

Get Jenna Jordan’s Runway Inspired Look

As we find ourselves eyeing bright hues and floral prints for our spring wardrobe, let’s not exclude another popular trend from the Spring/Summer 2019 runway shows in September of last year.

Taking on subtle accents to wilder tones, animal print is the no-matter-what-season design that you can’t go wrong with. Style it sexy or keep it low-key like Jenna Jordan of Trendy Not Spendy.

Our runway dreams feel complete with winter and spring collections from Tom Ford, Rochas, and Givenchy. From handbags to vests, these designers make animal print an effortless move to accent any look.

Our look book collaboration with Jordan brings that runway trend to street style. We love how she paired an animal print trouser with a soft white t-shirt and sneakers. What’s your spring go-to look?

Photos: Jenna Jordan by Grace Finlayson / Givenchy: ©, Rochas: ©, and Tom Ford: ©

Editor’s Letter

Winter 2019 | #YHMGetItDone

I recently came across an Instagram post that read “I need to figure my sh*t out and get back to creating some work I feel excited about.” I instantly felt the need to comment “same.” However, I would be admitting that I’m not so happy with how things are going.

So here it goes. I need a change which I often confuse with “I need a break.” Does that happen to you? There are times when I fall into a creative slump here on YHM. I feel the need to retreat and reflect, but to be honest, I regularly reflect on YHM. I think about what we get right and what we can do better all the time.

As we usher in the new year, I’m going to take all that reflection I did in 2018 and get stuff done. I don’t need a break. I need a change—a change of pace and a change of purpose. That’s why I’m committing to a New Year’s resolution of positive change.

A few weeks ago my church held an interactive Christmas event. I volunteered to help kids build a do-it-yourself Christmas tree ornament. Of course, I had to make one for myself! Inside each ornament was a handwritten prayer for 2019. My prayer asked God to get rid of anything in my life that’s not purposeful: actions, emotions, people, etc.

Out with the old; in with the new. In a nutshell, that’s my New Year’s resolution. I plan to do the same here on YHM. We’ve been sitting on some incredible stories and talents. It’s time to shine a huge light on the people, ideas, and movements shaping our world. Oh, I’m excited about this journey, and I’m even more excited to share it with you.

Until next time,
Yegide Matthews

Ana Laura Gives Us Glam-Casual For Fall Fashion

Autumn is a complete game-changer in the fashion world. Whether you’re a fashion guru like Ana Laura, the curvaceous plus-size model in our 2018 Influencer Look Book, or you’re a laid back type of gal autumn is all about transition.

We know a thing or two about layering our favorite summer pieces, diving into darker hues, plotting holiday looks, and just leaving the house in the most comfortable pieces in our closet. Our annual look book collection covers just that.

First up in our look book series is Ana. Our girl models a glam yet casual look that can take you right into the holiday season. Ana’s sheer and fringe black top tucks away in a sleek burgundy leather skirt. She finishes off her look with simple black low-heeled boots and a fun “taxi” inspired purse.

We love Ana’s take on fall colors. Mix up your take on her chic pencil skirt with looks from Ann Taylor, Reiss, and Altuzarra. Her fringe top most definitely screams holiday parties. Shein, H & M, and Norma Kamali have a few selections we want to snag.

Join the conversation—show us your fall fashion looks on Instagram using our hashtag #YHMSTYLE.

Photos by Grace Finlayson

Editor’s Letter

Autumn 2018 | #YHM30DaysofThanks

Autumn is undeniably my favorite season. I love the crisp, visual expression of change that it brings here on the northeast. Amber colored hues adorn the city of New York like a perfectly hand-painted portrait.

During the autumn of 2009, I recall hopping into the computer lab located across the hall from my dorm room to start a Facebook page for YHM. I had no idea what was going to happen from that point on, but I’ve loved the journey ever since. That fall was my time for change and transition.

Since starting YHM, I’ve met amazing men and women—professionals and everyday people. I love celebrating the crazy amazing, fun, and empowering things people are doing around the world. From fashion to academics to art to social change, we talk about it because it matters to you.

Although YHM is eight-years-old, I think we’re just scratching the surface with what we can do and show you. While we whip-up some of the dreams and plans we have for you, let’s share delicious holiday and autumn dishes, talk fashion with our favorite new influencers, and share what’s on your hearts with our #YHM30DaysofThanks campaign.

Until next time,
Yegide Matthews