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It’s Time to Step Up Your Skincare Regimen

As a little girl, I remember my mother teaching me the importance of a good skincare routine. I grew up using Noxzema’s deep cleansing cream and any lotion that was in the apartment. For a long time, I focused my skincare regimen on my face. I didn’t share my beauty products with friends, no one was allowed to touch my face, I didn’t pop blemishes in fear of a scar, and I washed my face in the morning and at night. I was serious about having a fresh face.

I still am, however, as I got older I expanded my focus to my entire body beyond using a flower-scented bath wash and Palmer’s Cocoa Butter lotion. After my Noxzema phase—I still love them—I transitioned into all things Neutrogena. These drugstore brands worked perfectly for my skin and budget.

Our digital magazine is all about the everyday woman, and we want to stay true to that. I asked my editors to share their favorite skincare products, and they didn’t hesitate to chat up their tried-and-true favorites. We’re continuously fine-tuning our skincare regimen, especially as we get older in search of the best age-defying eye serum or toner. We mix-and-match drugstore products with higher priced items, and that’s what you’ll find here. In the beauty of sharing, tell us about your skincare routine using the hashtag #yhmbeautybook on social media.

Cleansers

Masks

Serums

Face lotions

Lip care

Body care


Feature photo: Madison Inouye / Product photos: courtesy of brands

Yegide Matthews

Hey there! My name is Yegide, but most people call me Yay. I'm the founder and Creative Director of Young Hot & Modern. Get to know me on Instagram at @yegidematthews.