All posts filed under: Fashion

It’s Time to Step Up Your Skincare Regimen

As a little girl, I remember my mother teaching me the importance of a good skincare routine. I grew up using Noxzema’s deep cleansing cream and any lotion that was in the apartment. For a long time, I focused my skincare regimen on my face. I didn’t share my beauty products with friends, no one was allowed to touch my face, I didn’t pop blemishes in fear of a scar, and I washed my face in the morning and at night. I was serious about having a fresh face. I still am, however, as I got older I expanded my focus to my entire body beyond using a flower-scented bath wash and Palmer’s Cocoa Butter lotion. After my Noxzema phase—I still love them—I transitioned into all things Neutrogena. These drugstore brands worked perfectly for my skin and budget. Our digital magazine is all about the everyday woman, and we want to stay true to that. I asked my editors to share their favorite skincare products, and they didn’t hesitate to chat up their tried-and-true favorites. …

Get Jenna Jordan’s Runway Inspired Look

As we find ourselves eyeing bright hues and floral prints for our spring wardrobe, let’s not exclude another popular trend from the Spring/Summer 2019 runway shows in September of last year. Taking on subtle accents to wilder tones, animal print is the no-matter-what-season design that you can’t go wrong with. Style it sexy or keep it low-key like Jenna Jordan of Trendy Not Spendy. Our runway dreams feel complete with winter and spring collections from Tom Ford, Rochas, and Givenchy. From handbags to vests, these designers make animal print an effortless move to accent any look. Our look book collaboration with Jordan brings that runway trend to street style. We love how she paired an animal print trouser with a soft white t-shirt and sneakers. What’s your spring go-to look? Photos: Jenna Jordan by Grace Finlayson / Givenchy: © IMAXtree.com, Rochas: © IMAXtree.com, and Tom Ford: © IMAXtree.com

Ana Laura Gives Us Glam-Casual For Fall Fashion

Autumn is a complete game-changer in the fashion world. Whether you’re a fashion guru like Ana Laura, the curvaceous plus-size model in our 2018 Influencer Look Book, or you’re a laid back type of gal autumn is all about transition. We know a thing or two about layering our favorite summer pieces, diving into darker hues, plotting holiday looks, and just leaving the house in the most comfortable pieces in our closet. Our annual look book collection covers just that. First up in our look book series is Ana. Our girl models a glam yet casual look that can take you right into the holiday season. Ana’s sheer and fringe black top tucks away in a sleek burgundy leather skirt. She finishes off her look with simple black low-heeled boots and a fun “taxi” inspired purse. We love Ana’s take on fall colors. Mix up your take on her chic pencil skirt with looks from Ann Taylor, Reiss, and Altuzarra. Her fringe top most definitely screams holiday parties. Shein, H & M, and Norma Kamali have …

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

Mac Duggal; Couture for the Modern Woman

“While I’m not dashing off to fancy galas and award ceremonies I couldn’t help but tiptoe into the magical and feminine world of couture at Mac Duggal’s Spring/Summer 2018 New York Fashion Week runway show. According to industry insiders, the Indian born and Chicago based designer is said to be the “biggest designer you’ve never heard of, yet.” Mac Duggal designs have been modeled by stars from reality shows such as Dancing with the Stars, The Voice, American Idol, The Bachelor and The Bachelorette, and The Real Housewives series. Mac has had a massive impact on fashion and up to this point, quietly so. His triple threat influence of dressing Hollywood celebrities, reality stars, and prom queens nationwide is finally gaining more attention. I made my way through the crowded lower level of the Angel Orensanz Center in the Lower East Side of Manhattan to talk more about Mac’s star-studded résumé with the designer himself. Although celebrities indulge in Mac’s glamorous designs he’s not chasing A-list celebs for popularity. “I don’t work that way. I put out …