Author: Yegide Matthews

Editor’s Letter

Spring 2018 | #YHMInTheMoment Women are so inspiring! Men are too, but watching my fellow sisters do and achieve amazing things in life is awe-inspiring. I love that we, women, not only work hard to push ourselves forward, but we lift up our families, our best friends, and our communities with every achievement. In February, I attended a luncheon hosted by Nolcha Shows for Aranyani, an India based luxury handbag company. I was seated at a table with like-minded fashion professionals and hobbyists. While we all came to rave over Aranyani’s fall/winter 2018 collection, our conversation effortlessly drifted to the things we do outside of the fashion world. As some of you know, I work full-time in the publishing industry at a foreign policy focused magazine. At the luncheon, I met college students, television hosts, non-profit entrepreneurs, and employees from the United Nations. These women were doing amazing things—I was kind of jealous! It was just the motivation I needed to make new goals while remaining true to myself. It’s been officially spring for a …

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

Mac Duggal; Couture for the Modern Woman

“While I’m not dashing off to fancy galas and award ceremonies I couldn’t help but tiptoe into the magical and feminine world of couture at Mac Duggal’s Spring/Summer 2018 New York Fashion Week runway show. According to industry insiders, the Indian born and Chicago based designer is said to be the “biggest designer you’ve never heard of, yet.” Mac Duggal designs have been modeled by stars from reality shows such as Dancing with the Stars, The Voice, American Idol, The Bachelor and The Bachelorette, and The Real Housewives series. Mac has had a massive impact on fashion and up to this point, quietly so. His triple threat influence of dressing Hollywood celebrities, reality stars, and prom queens nationwide is finally gaining more attention. I made my way through the crowded lower level of the Angel Orensanz Center in the Lower East Side of Manhattan to talk more about Mac’s star-studded résumé with the designer himself. Although celebrities indulge in Mac’s glamorous designs he’s not chasing A-list celebs for popularity. “I don’t work that way. I put out …

Editor’s Letter

Winter 2018 | #YHMBeTrue If you’re not changing, you’re not growing. Change is inevitable, and it can be a surprisingly amazing journey—especially if you’re willing to roll with the punches and stay true to yourself. 2017 proved to be a year of challenging changes that pushed individuals and communities to speak out about cultural and social issues shaping our world today. If 2017 was a feature film, it would get a pretty mixed review. It had its highs and its lows, but people came out—in numbers—and fought for changes and most importantly, resolutions. I watched young people get involved in political discussions, women speak-up about the triumphs and battles in the workplace, and environmentalists demonstrate ways we can collectively make this world a better place. If 2017 was a feature film, its cast was serious about staying true to their character. As we settle into the new year, let’s not forget to do just that. Yes; we all have New Year’s resolutions to fulfill, but let’s be honest with ourselves, with each goal we aim …

Editor’s Letter

Fall 2017 | Live Life Joyfully + Give Back It’s officially my favorite time of the year—autumn. Live life joyfully; that’s the kind message you’ll read in magazines and on advertisements throughout the upcoming season. It’s a positive and blissful message to spread, but let’s be real. Are we going to solve all of the issues and obstacles we face this autumn with freshly baked goods, pumpkin spice latte, Netflix binges, and a new wardrobe? Probably not, but we can lend our hands and time towards things that are a little beyond us. First up for the season is the release of our new Blogger Look Book Collaboration features Christine Louis of the Louis Reign and Chinyere Adogu of Chillin with Chi. I had the pleasure of touring New York City during fashion week with these two beauties. That’s what makes this season so “joyful” surrounding yourself with awesome people; not just living in #basicmoments. Over the next few months, our team will work hard to bring you motivating features about real women, doing kickass …

Editor’s Letter

Summer 2017 The last few weeks of spring has been a whirlwind of life changes for me: hospital visits, exciting yet challenging changes in my 9-to-5, relocation to a gorgeous new place to call home, and the list goes on. However, I’ve been running. Running away from as many tasks as I can. It’s exhausting—the running away part. I’m passionate about doing only the things that make me happy, unfortunately, #adulting does not allow for that. As my responsibilities and tasks increased, some with warning others without, I began to do a little of everything instead of focusing on a few. Of course spring is notably time for a change, but my mind and heart is set for rejuvenation of summer days—clearly, I’m still running, but #adulting is hard. I’m ready for a break! I was recently asked what my plans are for the summer, sadly I had no answer. Although I’m not off to an exotic vacay, I do plan to have fun this summer and truly fine tune the goal setting I started …