Author: Yegide Matthews

Editor’s Letter

Spring/Summer 2019 | #YHMGoGetter The idea of girl power is to instill a sense of confidence, intellect, pride, and joy in young girls that will continue throughout womanhood. My mother did an amazing job of that in me. Her mother did the same for her and her sisters. The women in my family are passionately independent, go-getters. This perspective of girl power fuels my reason for pushing YHM forward. I refer to YHM as many things: a side hustle, a small business, a hobby, and a passion project. Whatever the definition, I hope to continue telling stories about women, individuals, and brands empowering the next generation of female entrepreneurs, trendsetters, scholars, policymakers, and more! From #BlackGirlMagic to #BossBabe, we can all get our girl power fix by tapping on a few hashtags. Team YHM is here for all of it, and we hope to connect women in conversation and action. We love celebrating confident, intellectual, and joyous girl power moments. We take pride in that. So let’s all share those empowering moments on social media …

It’s Time to Step Up Your Skincare Regimen

As a little girl, I remember my mother teaching me the importance of a good skincare routine. I grew up using Noxzema’s deep cleansing cream and any lotion that was in the apartment. For a long time, I focused my skincare regimen on my face. I didn’t share my beauty products with friends, no one was allowed to touch my face, I didn’t pop blemishes in fear of a scar, and I washed my face in the morning and at night. I was serious about having a fresh face. I still am, however, as I got older I expanded my focus to my entire body beyond using a flower-scented bath wash and Palmer’s Cocoa Butter lotion. After my Noxzema phase—I still love them—I transitioned into all things Neutrogena. These drugstore brands worked perfectly for my skin and budget. Our digital magazine is all about the everyday woman, and we want to stay true to that. I asked my editors to share their favorite skincare products, and they didn’t hesitate to chat up their tried-and-true favorites. …

Editor’s Letter

Winter 2019 | #YHMGetItDone I recently came across an Instagram post that read “I need to figure my sh*t out and get back to creating some work I feel excited about.” I instantly felt the need to comment “same.” However, I would be admitting that I’m not so happy with how things are going. So here it goes. I need a change which I often confuse with “I need a break.” Does that happen to you? There are times when I fall into a creative slump here on YHM. I feel the need to retreat and reflect, but to be honest, I regularly reflect on YHM. I think about what we get right and what we can do better all the time. As we usher in the new year, I’m going to take all that reflection I did in 2018 and get stuff done. I don’t need a break. I need a change—a change of pace and a change of purpose. That’s why I’m committing to a New Year’s resolution of positive change. A few …

Ana Laura Gives Us Glam-Casual For Fall Fashion

Autumn is a complete game-changer in the fashion world. Whether you’re a fashion guru like Ana Laura, the curvaceous plus-size model in our 2018 Influencer Look Book, or you’re a laid back type of gal autumn is all about transition. We know a thing or two about layering our favorite summer pieces, diving into darker hues, plotting holiday looks, and just leaving the house in the most comfortable pieces in our closet. Our annual look book collection covers just that. First up in our look book series is Ana. Our girl models a glam yet casual look that can take you right into the holiday season. Ana’s sheer and fringe black top tucks away in a sleek burgundy leather skirt. She finishes off her look with simple black low-heeled boots and a fun “taxi” inspired purse. We love Ana’s take on fall colors. Mix up your take on her chic pencil skirt with looks from Ann Taylor, Reiss, and Altuzarra. Her fringe top most definitely screams holiday parties. Shein, H & M, and Norma Kamali have …

Editor’s Letter

Autumn 2018 | #YHM30DaysofThanks Autumn is undeniably my favorite season. I love the crisp, visual expression of change that it brings here on the northeast. Amber colored hues adorn the city of New York like a perfectly hand-painted portrait. During the autumn of 2009, I recall hopping into the computer lab located across the hall from my dorm room to start a Facebook page for YHM. I had no idea what was going to happen from that point on, but I’ve loved the journey ever since. That fall was my time for change and transition. Since starting YHM, I’ve met amazing men and women—professionals and everyday people. I love celebrating the crazy amazing, fun, and empowering things people are doing around the world. From fashion to academics to art to social change, we talk about it because it matters to you. Although YHM is eight-years-old, I think we’re just scratching the surface with what we can do and show you. While we whip-up some of the dreams and plans we have for you, let’s share delicious …

Editor’s Letter

Summer 2018 | #YHMTravels It’s hard to put into words the life-changing experience I had this past spring. I’m always thinking of the next “big thing” for the magazine, but sometimes life happens, and I can’t make the next “big thing” happen. Of course, I face obstacles rising entrepreneurs can nod to such as having a small team or having limited access to much-needed resources. This past spring it wasn’t about my team or what we lacked; it was about my health. After suffering from on-and-off headaches for a few nights, I decided to look into my issue only to learn I was suffering from cluster headaches. It was a relief to know what was going on, but I was still terrified of the whole situation. Please take a moment to learn more about cluster headaches if you don’t know what they are. After my diagnostic, I was on the road to “recovery,” that’s when all the next “big things” for YHM came creeping into my relaxing moments of headache-free days, weeks and now months! …