Author: Yegide Matthews

Editor’s Letter

Winter 2019 | #YHMGetItDone I recently came across an Instagram post that read “I need to figure my sh*t out and get back to creating some work I feel excited about.” I instantly felt the need to comment “same.” However, I would be admitting that I’m not so happy with how things are going. So here it goes. I need a change which I often confuse with “I need a break.” Does that happen to you? There are times when I fall into a creative slump here on YHM. I feel the need to retreat and reflect, but to be honest, I regularly reflect on YHM. I think about what we get right and what we can do better all the time. As we usher in the new year, I’m going to take all that reflection I did in 2018 and get stuff done. I don’t need a break. I need a change—a change of pace and a change of purpose. That’s why I’m committing to a New Year’s resolution of positive change. A few …

Ana Laura Gives Us Glam-Casual For Fall Fashion

Autumn is a complete game-changer in the fashion world. Whether you’re a fashion guru like Ana Laura, the curvaceous plus-size model in our 2018 Influencer Look Book, or you’re a laid back type of gal autumn is all about transition. We know a thing or two about layering our favorite summer pieces, diving into darker hues, plotting holiday looks, and just leaving the house in the most comfortable pieces in our closet. Our annual look book collection covers just that. First up in our look book series is Ana. Our girl models a glam yet casual look that can take you right into the holiday season. Ana’s sheer and fringe black top tucks away in a sleek burgundy leather skirt. She finishes off her look with simple black low-heeled boots and a fun “taxi” inspired purse. We love Ana’s take on fall colors. Mix up your take on her chic pencil skirt with looks from Ann Taylor, Reiss, and Altuzarra. Her fringe top most definitely screams holiday parties. Shein, H & M, and Norma Kamali have …

Editor’s Letter

Autumn 2018 | #YHM30DaysofThanks Autumn is undeniably my favorite season. I love the crisp, visual expression of change that it brings here on the northeast. Amber colored hues adorn the city of New York like a perfectly hand-painted portrait. During the autumn of 2009, I recall hopping into the computer lab located across the hall from my dorm room to start a Facebook page for YHM. I had no idea what was going to happen from that point on, but I’ve loved the journey ever since. That fall was my time for change and transition. Since starting YHM, I’ve met amazing men and women—professionals and everyday people. I love celebrating the crazy amazing, fun, and empowering things people are doing around the world. From fashion to academics to art to social change, we talk about it because it matters to you. Although YHM is eight-years-old, I think we’re just scratching the surface with what we can do and show you. While we whip-up some of the dreams and plans we have for you, let’s share delicious …

Editor’s Letter

Summer 2018 | #YHMTravels It’s hard to put into words the life-changing experience I had this past spring. I’m always thinking of the next “big thing” for the magazine, but sometimes life happens, and I can’t make the next “big thing” happen. Of course, I face obstacles rising entrepreneurs can nod to such as having a small team or having limited access to much-needed resources. This past spring it wasn’t about my team or what we lacked; it was about my health. After suffering from on-and-off headaches for a few nights, I decided to look into my issue only to learn I was suffering from cluster headaches. It was a relief to know what was going on, but I was still terrified of the whole situation. Please take a moment to learn more about cluster headaches if you don’t know what they are. After my diagnostic, I was on the road to “recovery,” that’s when all the next “big things” for YHM came creeping into my relaxing moments of headache-free days, weeks and now months! …

Editor’s Letter

Spring 2018 | #YHMInTheMoment Women are so inspiring! Men are too, but watching my fellow sisters do and achieve amazing things in life is awe-inspiring. I love that we, women, not only work hard to push ourselves forward, but we lift up our families, our best friends, and our communities with every achievement. In February, I attended a luncheon hosted by Nolcha Shows for Aranyani, an India based luxury handbag company. I was seated at a table with like-minded fashion professionals and hobbyists. While we all came to rave over Aranyani’s fall/winter 2018 collection, our conversation effortlessly drifted to the things we do outside of the fashion world. As some of you know, I work full-time in the publishing industry at a foreign policy focused magazine. At the luncheon, I met college students, television hosts, non-profit entrepreneurs, and employees from the United Nations. These women were doing amazing things—I was kind of jealous! It was just the motivation I needed to make new goals while remaining true to myself. It’s been officially spring for a …

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …