Author: Yegide Matthews

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The Other Festival: Women Empowering Women

The sun is out and it screams summer more than a cool spring day. Although I’d love to rest across the grassy fields of Central Park, the busy streets of Lower Manhattan is calling me to The Other Festival. If you haven’t yet read our story about Dee Poku, the creator behind the pop culture meets business festival, head on over before you continue reading! Okay, great you’re back. For many, going to an early morning conference is not the highlight of his or her day, but The Other Festival, well it’s different. It has all the “other” stuff you would not expect from a branding or entrepreneurial meet-up. The first all-female festival in New York brought together leaders from the music, food, fashion, and tech industries. We talked to a few guests and jotted down a handful of quotes so you can feel inspired too. The weekends are made for shopping and The Smart Shop Village at the festival had our pockets crying for joy with the ethical and sustainable brands on showcase. And like many festivals, …

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Dee Poku: How to Find Your Purpose and Help Others

Aspirations are overwhelmingly positive and leave you in a blissful daydream, but dreams are not enough to climb your way up the corporate or creative ladder. It’s going to take risks, a few action plans, and confidence. A budding network can do no harm as well. Dee Poku, the co-founder, and CEO of Women Inspiration and Enterprise (WIE Network) has all that and more. The former Hollywood studio executive is charismatically passing on the torch of success to women across the world through her company’s many conferences, workshops, and showcases. She continues to step up the game of ‘ways to empower women’ by using her network of powerful and leading women in and out of Hollywood. Poku’s next gig is The Other Festival, an event every young entrepreneur needs under their belt. A week before the event Poku chatted with us about her newly founded festival and how it’s going to shake things up. She is in full execution mode, but she’s been here before, she knows the ropes, and she’s already set to see …

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Homme Style: Marcel Floruss of One Dapper Street

There is a charming and magnetic pull for a man who is well-tailored. Just like men, women love to do a double take, especially for a super attractive gentleman walking by. This week our attention is on Marcel Dominik Floruss, a 24-year-old German native heartthrob sharing his thoughts on fashion and relationships. The recently single and stylish gent behind One Dapper Street is an easy going guy who nods to music, meditation, and Netflix for a relaxing time. YHM: Do you have any hidden talents? MDF: Hopefully not so hidden anymore in the very near future, but I used to be a professional dancer ranging from ballet to hip-hop with a focus on the latter. I am hoping to bring more of that back and present fashion that way! YHM: What’s your social media obsession? MDF: I am a serious meme addict. I think I follow about twenty different meme accounts and regularly catch up on the latest posts. YHM: Do you have a favorite love song or romantic movie? MDF: Okay, ultra-cheesy, but I actually …

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Tanesha Awasthi: A Girl With Curves, Positive Vibes, & Style

Tanesha Awasthi; if that name doesn’t ring a bell, then you’re clearly missing out on major style trends and some serious body-positive-attitude! Awasthi is a dominant force in the influencer realm with Old Navy, WhoWhatWear.com, Cosmopolitan, and Vogue in her top ranking of press time. She has gained quite the popularity since her blog, formerly known as Girl With Curves, was conceptualized in 2011, but the full-time mommy, wife, and entrepreneur has her super supportive husband, Dave Awasthi, and fan base to thank for her success which she counts as a brave move. “I think sharing who I am and sharing my life online with strangers is fearless, especially considering the person I used to be, painfully shy and insecure about my body, my height, big feet, the list goes on.” Awasthi breaks down her journey, most memorable moments – thus far, and her next chapter in life. YHM: How did you make the transition from a tech-savvy woman to a style influencer? TA: My husband suggested I start the blog back in 2011 when …

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Blogger & the Brand; A How-To Guide for Success

In a world where lighting is everything and #bossbabe has become a slogan for successful women, there is clearly an overwhelming magnet for perfection like never before. Although I would like to strive for perfection, rainy nights, New York Fashion Week and the MTA train system don’t exactly mix well together. Stepping off the platform in the West Village and into the sleek ambiance of SUSHISAMBA, an upscale restaurant that serves a blend of Japanese and Brazilian cuisine, was every blogger’s dream networking event. Marcus Campbell, the founder of Ombre Digital, a fashion marketing agency, greeted me to the company’s first Blogger and the Brand showcase. The event’s line-up consisted of some major networking opportunities for influencers to get face time with brands which in a nutshell equals possible profit for both parties. Dishing out advice and a helpful roadmap towards success were panelists Christina Ferrari, Christine Bibbo Herr of NYC Pretty, and Kim Westwood of Shopping Links. Campbell took some time to guide us through his company’s first blogger event and what to expect …

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Laura Henshaw: How to Find Self-Confidence and Learn from Failures

When a young woman embraces herself in both mind and body the possibilities of her success are endless. Laura Henshaw, the co-creator of the trendy new protein powder Four Protein, shares her incredible journey to total self-confidence. Henshaw is big on healthy living and natural energy foods but positive energy from others and hit songs from music icons like Beyoncé and Rihanna are also a part of her healthy lifestyle. “Seeing how hard other people work for their goals and dreams is a huge driver for me.” The 23-year-old model and fitness guru is at the brink of her entrepreneurial game and her grit for sharing what she knows and loves with others is just our luck. YHM: How did you come up with the idea to not only start her own company but break into the health and food industry? Laura Henshaw: I was so sick of all the protein powders available on the market that were either bland or grainy but healthy or delicious but full of artificial junk. I wanted to create …