Author: Yegide Matthews

Editor’s Letter

Spring 2018 | #YHMInTheMoment Women are so inspiring! Men are too, but watching my fellow sisters do and achieve amazing things in life is awe-inspiring. I love that we, women, not only work hard to push ourselves forward, but we lift up our families, our best friends, and our communities with every achievement. In February, I attended a luncheon hosted by Nolcha Shows for Aranyani, an India based luxury handbag company. I was seated at a table with like-minded fashion professionals and hobbyists. While we all came to rave over Aranyani’s fall/winter 2018 collection, our conversation effortlessly drifted to the things we do outside of the fashion world. As some of you know, I work full-time in the publishing industry at a foreign policy focused magazine. At the luncheon, I met college students, television hosts, non-profit entrepreneurs, and employees from the United Nations. These women were doing amazing things—I was kind of jealous! It was just the motivation I needed to make new goals while remaining true to myself. It’s been officially spring for a few weeks, …

Raye Boyce on How to Make an Impact in the Beauty Industry

It’s unexpectedly warm this Friday afternoon, and I’m feeling a little rushed as I juggle my day job and YHM. A feeling most entrepreneurs can agree on. It’s lunchtime, but I’m pacing back-and-forth in my office, eager to find a quiet space for my much-anticipated call with Raye Boyce—the stunning entrepreneur behind the international beauty brand, ITSMYRAYERAYE. I don’t mention the word “brand” lightly. Raye has journeyed a long way from posting beauty deals on Tumblr and uploading makeup tutorial videos on YouTube. She transcended her passion from a social media reach and brought her “A” game to the consumer marketplace. Her reigning YouTube channel, ITSMYRAYERAYE has received massive attention from magazines such as Elle and Cosmopolitan. She is no longer highlighted for her trendsetting looks alone but instead tapped on the shoulder to share her expertise in the beauty industry. While all this attention comes with the territory of having over 1.7 M YouTube subscribers, Raye admits she never envisioned being worthy of such admiration. “It’s a feeling of accomplishment. It’s cool to see …

Mac Duggal; Couture for the Modern Woman

“While I’m not dashing off to fancy galas and award ceremonies I couldn’t help but tiptoe into the magical and feminine world of couture at Mac Duggal’s Spring/Summer 2018 New York Fashion Week runway show. According to industry insiders, the Indian born and Chicago based designer is said to be the “biggest designer you’ve never heard of, yet.” Mac Duggal designs have been modeled by stars from reality shows such as Dancing with the Stars, The Voice, American Idol, The Bachelor and The Bachelorette, and The Real Housewives series. Mac has had a massive impact on fashion and up to this point, quietly so. His triple threat influence of dressing Hollywood celebrities, reality stars, and prom queens nationwide is finally gaining more attention. I made my way through the crowded lower level of the Angel Orensanz Center in the Lower East Side of Manhattan to talk more about Mac’s star-studded résumé with the designer himself. Although celebrities indulge in Mac’s glamorous designs he’s not chasing A-list celebs for popularity. “I don’t work that way. I put out …

Limor Ben Yosef: The Bridal Couture Designer Every Bride-To-Be Needs to Know

Limor Ben Yosef, an Israeli bridal couture designer constructs stunning custom-made wedding dresses. Embellished with hand sewn gems and draped with a touch of power, she designs from the heart. She is self-taught and spent many years crafting her skills in beauty and fashion. Her 2017 collection, “Goddess,” is a true testament of “practice makes perfect.” The collection exemplifies how her adolescent years as a budding designer can produce not only a work of art, but a designer who is inspired by other women more than fashion trends. The “Goddess” collection began with the careful selection of high-quality laces and fabrics. The gowns are adorned with an array of hand-stitched pearls and crystals on chiffon and silk fabrics. Limor sketched each dress by pulling from late night imaginations to early morning motivations. “Goddess” deserves much applause for its pitch-perfect fairytale designs. Her dresses are made for strong and sexy women who have an affection for power and beautification; hence the name “Goddess.” “I took the name from [Greek] mythology. Many of them are women; strong …

PH5 Makes Knitwear Playful, Sexy & Way Better Than Grandma’s Knits

New York Fashion Week is the red carpet event for designers to show off their coveted collection; it can make or break upcoming designers. While it seems anyone can float around the Garment District of New York City and whip up a few pieces, only the innovative and most talented creators will cross the minds of publications such as Vogue, Women’s Wear Daily, and Forbes. PH5—a contemporary womenswear label focused on cutting edge knitwear—has done just that. Recently wrapping up their sophomore season at NYFW, founder Wei Lin and designer Mijia Zhang take a moment off their busy schedule to talk PH5’s “story of art meets science.” Lin and Zhang seem to have mastered what happens “when an artistic designer has direct access to high tech” materials for their production. PH5’s autumn/winter 2017 collection features drapey and fitted silhouettes against colorful asymmetric skirts and dresses to sexy jumpsuits with a crisscrossed back. Stripes and abstract patterns also played a central figure over cream colored tops and bottoms in the brand’s assorted collection. YHM: Knitwear can …

Anndra Neen: Modern Jewelry for the Next Generation

Most people can describe in detail their “aha moment” of finally discovering what it is they want to pursue in life. Sometimes a simple moment from their childhood is the exact instruction or motivation they need to take on the world. Annette and Phoebe Stephens are on a nostalgic journey—following in the creative and stylish footsteps of their father and grandmother—Annette and Phoebe launched Anndra Neen, an haute accessory line in April 2009. Their collection has become a serious game-changer for heirloom jewelry and wearable-tech. After traveling to Japan in 2009, Annette and Phoebe were inspired by the country’s sensibility and storytelling in style and culture. They immediately began fulfilling their artistic calling in jewelry design after this trip. “It chose us. It happened so organically. We knew we wanted to do creative work and be in fashion,” Annette said. Once they returned home to Mexico City, Mexico, the sisters connected with local artisans who shared their vision of designing organically. Anndra Neen is a culturally diverse brand. The sisters draw inspiration from their artistic …