Author: Raina Ali

Photo by Erica Livoti

Deepica Mutyala: How a Red Lipstick Launched a Career

We all know lipsticks can change moods, but who knew it could be the start of a new career? That’s how it all began for beauty vlogger and on-air beauty expert, Deepica Mutyala. Growing up in Texas to a family married to the medical industry, Mutyala pursued her passion in the beauty industry. Attending the business school at the University of Texas, Mutyala majored in marketing to help her gain insight into pursuing this as a career path into beauty. With an internship at L’Oreal USA under her belt, a move to New York City, and finally a job at Birchbox, it wasn’t all rainbow and sprinkles in her journey but she made her dreams a reality. Her YouTube video on “How to Cover Dark Under Eye Circles” using red lipstick created a new beauty (and life) hack for those struggling with discoloration of any sort. It seems as though overnight Mutyala was reaching millions of viewers each and every day teaching them about current beauty trends and other beauty hacks through various media outlets, …