Author: Brelaun Douglas

MIMU MAXI: Finding Style in Modesty

In a time where people on television and in magazines are often overly exposed, it comes as a refresher to see people covering up rather than dressing down. Mimi Hecht and Mushky Notik, two sisters-in-law, have made that easier with their modest and stylish fashion company, MIMU MAXI “I think the notion of modest fashion is the idea of modesty not being about hiding yourself but about empowering yourself and not about having to give into society’s standard of what’s fashionable,” says Hecht. In August of 2013, after being dissatisfied with the clothing available to fit their Orthodox Jewish standards of modesty – covered collarbones, elbows and knees – the two Brooklyn-based designers put their idea of clothing that is both modest and fashionable into action. The name MIMU MAXI is a combination of the first two letters of both of their names and maxi from a maxi skirt; which was their first design. But now the name means something different to them. “We’re not just doing maxi skirts anymore. Our overall collection incorporates tops, skirts …